Super Group, the parent company of Betway, has recently announced a significant partnership deal. The renowned online betting platform, Betway, is now the Official Global Betting Partner of English Premier League champions Manchester City.
The multi-year agreement comes into effect from the start of the 2024/25 season. This partnership will see Betway's brand associated with one of England's most successful football clubs in recent years. As part of this collaboration, leading figures from Super Group and Manchester City will be present for an iconic NYSE bell-ringing ceremony.
This event marks not only a significant business deal but also a symbolic moment for both organizations as they embark on their pre-season tour in the US. The bell-ringing ceremony at NYSE serves to highlight this new chapter in their respective histories.
Expanding sports sponsorship portfolio
With this new addition to its portfolio, Betway continues to solidify its position within sports sponsorship globally. Cityzens joins an impressive list that includes teams across various leagues and sports disciplines such as Premier League, La Liga and NBA among others.
Betway’s market-leading sports sponsorship portfolio demonstrates its commitment to supporting sport at all levels - from grassroots initiatives right through to elite professional teams like Manchester City.
More than just a partnership
The key takeaways from this significant partnership are manifold. Super Group has announced that Betway, its subsidiary, has become the Official Global Betting Partner for English Premier League champions Manchester City. This multi-year agreement is set to commence from the 2024/25 season.
Super Group CEO, Neal Menashe, said:
“We are absolutely delighted to become Manchester City’s Official Global Betting Partner.
"This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Ferran Soriano, City Football Group CEO, said:
“We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
To commemorate this substantial deal, representatives from both parties will participate in a symbolic NYSE bell-ringing ceremony. Furthermore, this partnership adds another prestigious team to Betway’s extensive global sports sponsorship portfolio which already includes teams across Premier League, La Liga and NBA among others.
This strategic alliance between two powerhouses promises exciting times ahead for both parties involved as well as their fans worldwide. It is a testament to Betway's commitment to sports and its fans, and Manchester City's continuous pursuit of excellence on and off the field.
