It's no secret Apple works in a unique way and many describe them as "one of the most secretive companies in the world.”
Today, however, it is next to impossible to conceal anything from the public. There is always great interest among fans and analysts regarding the outcome of such deals when such numbers are disclosed.
Apple may not have released an official statement on MLS numbers for a variety of reasons. All curious fans and analysts are speculating whether it is a marketing strategy or a simple hideout from failure.
According to Google's ChatGPT version, there are a number of reasons
It’s too early to state anything
Considering that this deal has only been in place for a few months, the company may still be figuring out its data, so it doesn't want to release it until it understands it best.
It's the confidentiality angle
The fact that Apple's privacy policies are non-negotiable has helped the company survive in the market. By doing so, the company could ensure its viewers' privacy. In addition, Apple is able to maintain its exclusivity over MLS Season Pass.
Avoiding the competition
As a result of not releasing this data, the company might be avoiding comparisons to other streaming services, such as ESPN+ and Peacock, in the future.
It's simply not in Apple's interest to release viewership numbers. Some companies prefer to keep their viewership numbers private, as they believe that this information can be used by competitors.
A work in progress
As the saying goes, companies take time and put themselves in the best possible position when entering new markets, despite how well they have done in other areas. Therefore, Apple might worry about disappointing investors as they might have not reached their desired numbers and low viewership numbers may hurt Apple's stock price.
It's too hyped
Companies often have a different approach when it comes to such formal release and marketing ways. Apple might simply not see the value in releasing viewership numbers.
It might believe that it is more important to work on the content of this show rather than follow others. Despite the fact that there could be a billion more possibilities.
It has been demonstrated that both parties are satisfied with the deal, especially after the sole release of subscribers that came after Lionel Messi's inter-Miami debut. Over a million subscribers have joined the MLS season on this debut.
There was no match on linear television in 2004 with a bigger audience than this one.
While this release might not provide us with a number of viewers, it gives us a pretty good idea of what the scenario is that the deal so far is going well.
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