After Party Studios has announced that it will produce the live broadcast of the highly anticipated Sidemen’s 2025 Charity Match. The match, which is set to take place at Wembley Stadium on Saturday, 8 March, will be streamed live on the Sidemen’s main YouTube channel.
The charity football match features SDMN FC taking on some of the world's most prominent creators in a team known as the YouTube Allstars. The proceeds from this event will be donated to Bright Side - Sidemen’s charity, BBC Children in Need and M7E.
In an impressive display of support for these causes, all 90,000 tickets were sold within just three hours of going on sale. Millions more are expected to tune into the live stream via YouTube.
Players and Presenters
The line-up includes notable personalities such as Mark Rober, Chunkz, Kai Cenat, xQc, Fanum and Angry Ginge. All seven members of Sidemen - KSI (Olajide ‘JJ’ Olatunji), Vikkstar123 (Vikram ‘Vik’ Singh Barn), Zerkaa (Joshua Bradley), Miniminter (Simon Minter), TBJZL (Tobi ‘Tobi’ Brown), Wroetoshaw/W2S (Harry Lewis) and Behzinga (Ethan Payne) - are also confirmed players.
Victor Bengtsson, MD of Sidemen Entertainment, said:
“To think that Wembley would be sold out in three hours by YouTubers is something almost impossible to imagine a few years ago. It is going to be a defining moment for the space, the team and the boys themselves. Partnering up with the best people is what we do, and we are so excited to bring this event to the 90,000 in the stands and the millions at home alongside After Party Studios.”
Munya Chawawa and Elz The Witch have been selected as presenters for this event with Stephen Tries and SpencerFC providing commentary throughout the game. Premier League legend Jermain Defoe is among those who will provide full match analysis.
Behind-the-scenes team
The production was commissioned by Victor Bengtsson from Sidemen Entertainment along with Project Director Anna Sirius. Joshua Barnett from After Party Studios will serve as the executive producer, with Amanda Cox and Andy Wood taking on the roles of lead producer and live producer respectively.
Matt Amos (known for his work on Brits, Baftas, IOW Festival, BBC Proms) and Gemma Knight (MLS Soccer, BT Sport) are set to direct the multi-cam coverage. After Party Studios has also partnered with NEP Solutions for the live broadcast.
The Sidemen Charity Match has a history of success. Last year's match at London Stadium attracted more than 2.6 million online viewers and raised £2.4 million for selected charities. This year's event promises to be another exciting spectacle that combines sportsmanship with philanthropy - all while providing an entertaining experience for sports fans around the world.
