Wowza, a leading player in the streaming industry, has recently launched its innovative Video Intelligence Framework. This new technology allows sports organizations to incorporate Artificial Intelligence (AI) directly into their live streaming workflows. The framework is designed to generate real-time metadata, clips, alerts and machine-readable event signals while streams are still live.
The Wowza Video Intelligence Framework operates alongside the Wowza Streaming Engine. It extracts frames from live streams and routes them to AI models for inference. The results are then converted into structured outputs that downstream systems can immediately utilize.
This means that a single moment in a stream can simultaneously generate metadata for ad targeting, trigger a clip creation, fire off a webhook and more. This multi-faceted functionality provides sports organizations with an enhanced level of control over their content and how it's used.
Krish Kumar, CEO of Wowza, said:
“Live video is the most valuable, most perishable asset in media and sports, and most of it still goes unused. The moment passes before anyone can act on it. Video Intelligence Framework puts AI inside the live workflow, where the value actually is, so teams can detect what’s happening and do something about it while it still matters.”
Real-time quality control
In addition to generating valuable data from live streams, the Wowza Video Intelligence Framework also offers real-time quality control features. It can detect degraded image quality, obstructed lenses and misaligned feeds as they happen - routing alerts into monitoring dashboards and operations workflows before any disruption occurs or is noticed by subscribers. This proactive approach ensures that broadcasts remain high-quality throughout their duration - providing viewers with an optimal viewing experience while minimizing potential disruptions or technical issues.
One of the standout features of this new framework is its flexibility when it comes to AI models. Users have the ability to bring their own AI models into play - tailoring detection logic according to specific use cases without having to rebuild underlying streaming infrastructure. This adaptability allows users not only to evolve their workflows over time but also enables them to respond quickly and effectively as needs change or new opportunities arise within the fast-paced world of sports broadcasting.
The launch of Wowza's Video Intelligence Framework marks a significant step forward in the integration of AI within live sports streaming workflows. By providing real-time metadata, quality control, and customizable AI models, this new technology promises to revolutionize the way sports organizations manage their live streams - offering enhanced control, flexibility and efficiency. This is indeed an exciting development for both sports fans and those involved in sports betting as it provides them with more accurate and timely information.
