In a significant development in the sports broadcasting and betting industry, Virgin Bet has entered into a new sponsorship agreement with TNT Sports. This partnership is set to enhance this season's coverage of the UEFA Europa League and UEFA Europa Conference League.
The collaboration between Virgin Bet and TNT Sports will run from September 2025 until May 2026. During this period, viewers can expect to see Virgin Bet branding prominently featured across TNT Sports’ linear and digital coverage. Virgin Bet is a reputable brand owned and operated by the LiveScore Group, under licence from the globally recognized Virgin Group. This partnership marks an important milestone in their marketing strategy.
Dominic Vye, Marketing Director at Virgin Bet, said:
“Partnering with TNT Sports gives us an incredible platform to put Virgin Bet in front of football fans during some of the biggest nights in European football.”
TNT Sports holds exclusive UK and Ireland rights to broadcast both leagues' matches. The broadcaster will air 342 live matches annually across these two midweek competitions under its parent company Warner Bros. Discovery's banner. Moreover, it's worth noting that Warner Bros. Discovery-owned broadcaster also holds rights to another prestigious tournament - The UEFA Champions League.
Implications for fans and betting enthusiasts
This partnership promises exciting times ahead for sports fans as well as sports betting enthusiasts who follow European football closely. With prominent branding throughout match broadcasts on one of Europe’s leading sports networks, it offers increased visibility for the betting brand among its target audience - football fans tuning into some of Europe’s most thrilling games.
Furthermore, this partnership could potentially lead to exclusive betting promotions and offers linked to the matches being broadcasted, adding another layer of excitement for sports betting fans.
The Virgin Bet-TNT Sports partnership is set to bring a new dynamic to UEFA football coverage. It's a win-win situation for all parties involved - the brands get increased visibility and reach, while fans can look forward to an enhanced viewing experience.
