In a significant development for Spanish football, Telefónica Servicios Audiovisuales (TSA) and Appear have secured the media operations contract for LaLiga, Spain's premier football league. This partnership will revolutionize the way fans across the globe access and enjoy their favorite matches.
The collaboration between TSA and Appear marks a new era in football broadcasting. The pair will provide a comprehensive contribution and distribution network from the TSA National Supervision and Operations Center (NOC), located in Aravaca CNSO, Madrid. This center is responsible for managing Telefónica's fibre network.
This contract involves handling live match feeds from stadiums to central production facilities before distributing them to global rightsholders using Appear’s X Platform.
Handling 200+ live feeds
One of the key aspects of this deal is managing over 200 live feeds from various stadiums across Spain to the master control room situated in Madrid. These feeds are crucial as they provide real-time footage of ongoing matches that are then broadcasted globally.
Jose Luis García Cabrera, COO at TSA, said:
“We are honored that LaLiga has selected Telefónica Servicios Audiovisuales to manage the contribution and distribution of its premium soccer content. With the deployment of Appear’s industry-leading compression solutions, we are able to offer LaLiga the most technically advanced and powerful solutions on the market today. This project comes as a valuable addition to the comprehensive solutions we have already been delivering for top-tier sports environments — including fixed port networks, AV networks in stadiums, press rooms, production equipment, IP ST2110-based stadiums or show control systems, amongst others.”
In addition to this, low latency feeds from Outside Broadcast (OB) trucks for remote production will also be managed under this agreement. This ensures that fans around the world can enjoy seamless live coverage without any significant delays or interruptions.
Enhancing fan experience with advanced technology
Appear’s X Platform plays an instrumental role in this operation by providing an efficient solution for video delivery applications with its advanced technology capabilities. It allows high-quality transmission of video content over IP networks which significantly enhances viewer experience.
This partnership between TSA & Appear not only benefits LaLiga but also sports fans worldwide who now have access to improved quality broadcasts thanks to advanced technology solutions like those provided by Appear’s X Platform.
By securing Spanish football league's media operations contract, TSA and Appear have set a new standard in sports broadcasting. This move is expected to bring about significant improvements in the way football matches are broadcasted, making it a win-win situation for all stakeholders involved.
