Premier League club, Tottenham Hotspur, has announced a unique partnership with streaming giant Netflix to promote the highly anticipated second season of the hit series, Squid Game. The collaboration will see Spurs create exclusive content leading up to and following the release of the new series.
The second season of Squid Game is set to be released on Netflix on December 26th. In anticipation of this event, Tottenham Hotspur will have activations both before and after this date during their matches against Liverpool on December 22nd and Wolves on December 29th respectively.
Tottenham's involvement in promoting one of Netflix's most popular shows demonstrates an innovative blend between sports entertainment and streaming media. This partnership not only offers a unique marketing opportunity for both parties but also provides fans with an exciting crossover between their favorite football team and TV show.
Exclusive content & fan experiences
In preparation for these matches, Spurs will release exclusive Squid Game-themed content across its social channels. Both men’s and women’s team players will participate in some games made famous by the show, offering fans a fresh perspective into their favorite athletes' skills beyond football.
Moreover, visual elements from Squid Game will be displayed on the stadium’s LED screens during these matches. Fans attending the Liverpool match can expect to watch the trailer for Squid Game Season 2 at half-time - further enhancing their match-day experience.
Ryan Norys, chief revenue officer Tottenham Hotspur, said:
“Squid Game 2 will undoubtedly be one of the most talked-about shows over the festive period and our partnership with Netflix places the Club at the centre of popular culture. This is yet another exciting way to enhance the matchday experience and bring our fans fresh, engaging content across digital channels.”
Interactive fan engagement
In addition to digital content creation, there are plans for experiential activities that allow fans to engage directly with elements from Squid Game. For instance, characters dressed as guards from the show will roam around the stadium providing photo opportunities for attendees.
Furthermore, a giant blimp featuring Young-hee doll - one of iconic figures from 'Red Light Green Light' game – is expected to appear outside the stadium before the match. This immersive experience is sure to create a buzz among fans and provide memorable moments for those attending the games.
This unique partnership between Tottenham Hotspur and Netflix exemplifies how sports teams can leverage popular culture trends to engage their fan base in new ways. By integrating elements from Squid Game into their match-day experiences, Spurs are not only promoting a popular TV series but also enhancing their own brand visibility and fan engagement. As we look forward to these exciting activations, it's clear that this collaboration sets a new precedent for future partnerships between sports clubs and entertainment platforms.
