Screach has signed a deal to broadcast the Polish Ekstraklasa in commercial venues across the UK
From the start of next season onwards, UK based sports live streaming and venue marketing platform Screach will provide coverage of the Polish top flight in UK commercial venues like bars, cafes and clubs.
The 2022-23 campaign in Poland will begin in July and all matches will be available to fans in the UK with access to those venues.
Screach, owned by Screenreach, offers a subscription or pay-per-view model, with interested parties able to buy live streams from the company and legally broadcast them to their customers. Depending on the will of the proprietor, bars and cafes may chose to regularly show Polish top flight matches or only purchase selected games.
The Ekstraklasa is not one of the most popular football leagues in the world but this move is expected to be warmly greeted in the UK, where a large proportion of Polish expats reside. The Polish community is actually the largest group of foreign nationals in the country, at the time of writing.
Robert Rawlinson, CEO of Screenreach, said:
“Britain is home to a large and close-knit Polish community, for whom the PKO Bank Polski Ekstraklasa provides a powerful link to their homeland. From July, Screach will enable the owners and operators of bars, clubs and cafés across the UK to harness the power of that connection to attract and retain Polish football fans in their venues.”
This deal represents not only great business for Screach and welcome news for Polish football fans in the UK, but it's also very pleasing to the Polish Ekstraklasa, which is currently attempting to widen its global popularity.
Marcin Animucki, president of the board of Ekstraklasa SA, said:
“PKO Bank Polski Ekstraklasa is consistently expanding its presence across international markets and looking for new ways to reach fans outside Poland. In our country, football fans tend to watch matches primarily at home. But many Poles living in the UK have embraced the excitement and spectacle of watching a game in the pub with their friends.
“Thanks to our cooperation with Screach, the Polish Ekstraklasa will be widely available in such venues from the next season. Fans of Polish football will be able to watch games together outside the home, and our league will gain an additional opportunity to increase its recognition and audience.”
Pubs and bars will start showing Polish top flight matches from July, and if the response is a good one, British football fans could be seeing the likes of Legia Warsaw and Lech Poznan on the screens at their local pubs for years to come.
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