In a surprising move, streaming platform Paramount+ has announced a global partnership with the renowned football club, Arsenal. This collaboration is set to revolutionize the way sports fans engage with their favorite teams and players.
The agreement between Paramount+ and Arsenal will see an exciting blend of football culture and entertainment. Fans can expect co-branded content featuring Arsenal players, club legends, supporters, and popular shows from Paramount+, such as Landman and Mobland.
This innovative approach aims to create a unique viewing experience that transcends traditional boundaries between sports broadcasting and entertainment. In addition to this, both entities will collaborate on joint social media campaigns to further enhance fan engagement.
Branding beyond the screen
Paramount+'s branding won't just be limited to online platforms; it will also make its presence felt in-stadium during men's and women's match days. From big screens to matchday programme features, fans can anticipate a comprehensive integration of the streaming platform into various stadium experiences.
Juliet Slot, chief commercial officer at Arsenal, said:
“We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies.”
The partnership has been launched with a co-branded piece of content titled "For the Love of the Team." Narrated by none other than Arsenal legend Thierry Henry himself, this piece sets an engaging tone for what's yet to come from this collaboration.
What to expect?
Future content under this partnership promises more excitement for fans as it revolves around major launches on Paramount+. The first among these is scheduled for November 2021 marking the return of Landman. It will feature first-team players Eberechi Eze, William Saliba, Gabriel Martinelli in conversation with lifelong Arsenal supporter Sharky - who also happens to be a well-known social media influencer.
This groundbreaking partnership comes hot on heels after Paramount+ acquired the majority of Champions League rights in the UK and Ireland. The deal, which commences in 2027, marks a significant shift from TNT Sports, who held these rights for over a decade.
The global partnership between Paramount+ and Arsenal signifies an exciting new era for sports fans and betting enthusiasts alike. By combining football culture with entertainment content, this collaboration is set to redefine how audiences engage with their favorite teams and players. With more innovative content on the horizon, this partnership promises to be a game-changer in the world of sports streaming.
