Global streaming giant, Netflix, has broadened its sports portfolio by securing a deal with Concacaf, the governing body for soccer across North and Central America and the Caribbean. This agreement grants Netflix exclusive rights to broadcast the Gold Cup and Nations League Finals men’s national team competitions in Mexico.
Under this four-year agreement, Netflix will have exclusive broadcasting rights for the 2027 and 2029 editions of both competitions. The fifth edition of the Nations League Finals is set to be played in March 2027 at SoFi Stadium in Los Angeles, California. It will feature the four quarter-final winners from previous rounds.
Philippe Moggio, Concacaf general secretary, said:
“We are very excited to partner with Netflix in Mexico as we continue to strengthen how fans connect with our premier national team competitions.
“We know that in Mexico, the passion for football is truly unique, and this agreement allows us to bring these competitions closer to millions of fans through a new platform. It also reflects our commitment to delivering high-quality access to tournaments that mean so much to our region.”
The summer of that same year will see the 19th edition of the Gold Cup being played. This competition features a total of sixteen teams battling it out on soccer's grandest stage.
Expanding live sports portfolio
Netflix has been steadily growing its live sports portfolio over recent years. Philippe Moggio, Concacaf general secretary said: "Netflix's commitment to expanding their live sports offerings is evident through their recent acquisitions." These include rights to broadcast not only these two major soccer events but also other high-profile sporting events.
Previously acquired rights include those for broadcasting FIFA Women’s World Cup for 2027 and 2031 in US and Canada - marking its first venture into acquiring soccer broadcasting rights. In addition to football, Netflix has also ventured into combat sports as part of its strategy to penetrate deeper into the sports market. The platform has previously aired several boxing fights including last September's superfight between Terence ‘Bud’ Crawford and Saul ‘Canelo’ Alvarez which attracted an impressive global viewership of over 41 million on Netflix alone.
Recently announced was their entry into mixed martial arts through a new agreement with the Most Valuable Promotions brand. This deal will see Netflix broadcasting the highly anticipated bout between Ronda Rousey and Gina Carano.
Netflix's sports portfolio is not limited to soccer and combat sports. The streaming giant has also secured major deals with American football’s NFL, wrestling’s WWE, as well as rights to top-tier properties from sports such as baseball and tennis. This new agreement with Concacaf further solidifies Netflix's position in the live sports broadcasting market. It offers a promising prospect for both sports fans and betting enthusiasts in Mexico who can now enjoy these high-profile soccer events exclusively on Netflix through 2029.
