NBC Universal comes out on top in the bidding war for Premier League TV rights in the USA

Craig Hanson 10 months ago

The EPL's hotly anticipated new broadcasting deal has been agreed as the league continues its relationship with NBC

Media giant NBC Universal has renewed its ownership of Premier League TV rights in the United States, extending a relationship that started in 2013. The two signed a six year deal last week. This latest agreement will start next season and run until the end of the 2027-28 season.

NBC came out on top in a bidding war for the lucrative TV rights which also included the likes of ESPN (owned by Disney) and a cooperative bid from Warner Media and Fox Sports. The deal is said to be worth about $2.5bn, more than double the value of the previous agreement, but exact terms have not yet been made public. Prior speculation predicted the new deal would bring in around $2bn but the deal has in fact exceeded expectations.

The American multinational will broadcast all 380 games from the Premier League season under its umbrella on television through NBC and the USA Network, and also via live streaming through its OTT platform Peacock which, since its launch by NBC in 2020, has already secured the rights to such properties as WWE and NFL. As well as showing live matches, the entertainment conglomerate will produce in-studio analysis and other content, as part of the new partnership.

The Premier League was previously broadcast on the NBC Sports Network, but in light of the news that NBCSN will shut down at the end of this year, NBC Universal will instead show the EPL on its other properties USA and Peacock.

NBC Sports chairman Pete Bevacqua said in a statement: “This new agreement is also a testament to the hard work of production, marketing and other areas of our company, as well as the tremendous partnership that has been established with the leadership and club owners of the Premier League.”

The reported figure for this deal pales in comparison to the $100bn agreement struck up for NFL broadcasting rights but it still demonstrates a significant uptick in enthusiasm for football across the pond, interest which will likely continue to grow in the coming years, to the benefit of the Premier League and its clubs.

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