In an exciting development for sports and esports fans alike, Napoli, the renowned Serie A side, has announced a strategic partnership with the globally acclaimed video game franchise, Call of Duty. This collaboration marks a significant milestone in the convergence of traditional sports and the rapidly growing esports industry.
The partnership aims to enhance both Napoli's digital and physical presence by leveraging the popularity and reach of the Call of Duty franchise. The gaming entity will work closely with the club to provide fans with exclusive access to vibrant experiences and content. This unique association will bridge two global communities, creating exciting opportunities for football and esports enthusiasts.
Deal with Call of Duty the latest partnership for Napoli
This deal comes on the heels of Napoli's recent partnerships with companies such as StarCasinò Sport and Rollbit, further expanding its sponsorship portfolio. The collaboration with Call of Duty, however, stands out due to the video game franchise's immense popularity and influence on the gaming world.
Napoli Chief Revenue Officer, Tommaso Bianchini, said:
“We are really proud to be the Football Club Ambassador for the launch of the new chapter of Call of Duty. This partnership is part of our From Napoli to the World marketing strategy and targets the more than 500 million players and fans of this video game series. The path of internationalization of our brand also continues thanks to unique agreements of this kind.”
Activision Blizzard’s Call of Duty is a household name in the video game industry. Since its inception in 2003, it has grown to become one of the world’s most successful and influential video game franchises. The game has captivated millions of players with its immersive storytelling, cutting-edge graphics, and exhilarating multiplayer experiences. This partnership with Napoli is set to further solidify its position in the global gaming landscape.
Collab between COD and Napoli to enhance both brands
The partnership between Napoli and Call of Duty is a testament to the growing intersection of sports and esports. It not only provides a platform for the club to enhance its digital presence but also offers fans a unique blend of football and gaming experiences.
Executives at both the football club and the videogame franchise will hope it yields positive results for their brands.
Call of Duty Franchise Vice President, Angela Dickson, also gave her thoughts:
“Napoli is an iconic club with an incredibly vibrant community of fans across Europe. We share a passion for performance, teamwork, and an all-in mentality, and it was great to watch the Serie A Champions compete in Modern Warfare III. Their competitive spirit and drive to win was on full display in the game.”
As the lines between traditional sports and esports continue to blur, such collaborations are likely to become more commonplace, offering exciting prospects for fans and stakeholders alike.
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