The French league soccer’s organizing body, the Ligue de Football Professionnel (LFP), has announced a renewal and expansion of its partnership with TikTok, the popular short-form video platform. This move aims to revolutionize fan engagement around its top-tier Ligue 1 and second-tier Ligue 2 competitions.
This deal marks an extension of the original partnership established in 2019. Since then, TikTok has been instrumental in promoting the league, its teams, and players across its vast network through various interactive features such as livestreams, hashtag challenges, in-app contests, and club filters. The collaboration's success is evident from the fact that the Ligue 1 account is now Europe's third most followed league on TikTok with a staggering follower count of 21.7 million. The account has garnered an impressive five billion views since inception including 1.6 billion during the 2024-2025 season alone.
Each renewal of the partnership introduces fresh activations aimed at enriching the user experience on the platform. The most recent additions include a search hub and a dedicated mini-site. Every video published on this mini-site will feature a clickable link that redirects users to streaming platforms, both in France and internationally. This ensures fans have seamless access to their preferred content. Additionally, an interactive video contest has been introduced to foster active participation among users. Another exciting feature is the near-live goals content which aims to keep fans updated with real-time happenings in their favorite matches.
Ambassador program continues
Another key aspect of this renewed partnership is continuation of an ambassador program that involves fifteen content creators posting videos analysing league matches. During the previous season (2024-25), more than one thousand pieces of content were published through this program which significantly contributed towards fan engagement.
David Labrune, director of international media rights at LFP Media, said:
“This renewal illustrates the strength and relevance of our partnership with TikTok, which allows us to reach a young, international, and engaged audience. Together, we continue to rethink how fans experience football across all platforms, placing innovation and creativity at the heart of our digital strategy.”
This renewal not only strengthens LFP's digital presence but also bolsters TikTok’s soccer portfolio. The platform already boasts partnerships with Spain’s LaLiga, North American soccer’s MLS, and the Saudi Pro League. It also partnered with FIFA during the 2023 Women's World Cup.
The #Ligue1 activation generated over 132,000 videos last year and this renewed partnership aims to improve these numbers in the coming year. Since the start of the 2025-26 season, Ligue 1 account has already secured a whopping 734 million views. This renewed partnership between LFP and TikTok is set to take fan engagement to new heights by leveraging innovative features and interactive content. As sports fans eagerly await more exciting content from their favourite teams and players, it will be interesting to see how this collaboration evolves in future.
