The international soccer scene is buzzing with the launch of the Kings League tournament, a brainchild of Spanish football legend Gerard Pique and his Kosmos company. The inaugural competition, known as the Kings World Cup of Nations 7 a-side tournament, kicked off in Italy on January 1st and has already attracted significant attention from major broadcasters and sponsors worldwide.
The Kings World Cup of Nations boasts an impressive list of over 20 media partners broadcasting in more than 60 countries worldwide. These include renowned platforms such as Sky Sport in Italy, DAZN in Japan and Australia, ESPN & Disney+ in Latin America, CBS Golazo Network in the US, Caze TV in Brazil among others.
Other notable broadcasters include ANT+ (Greece and Cyprus), MBC/SSC (Middle East and North Africa), OneFootball (rest of the world including Spain, Germany & UK from quarter-finals stage onwards), OneSport (Israel), S Sport (Turkey) to name just a few. In addition to television coverage, fans can also catch all the action on various social networks like Twitch, YouTube, TikTok and Twitter via official channels dedicated to this exciting new competition.
High-profile sponsorships
Several high-profile brands have also jumped on board for this inaugural tournament. Household names such as McDonald’s, Red Bull Spotify, Air Asia, Adidas, and Iren Floki are among those sponsoring this event.
Oriol Granell Kings League's chief commercial officer expressed his excitement about these partnerships .
Oriol Granell, Kings League chief commercial officer, said:
“As football’s most streamed competition, our events offer broadcasters and brands enormous potential to connect with young audiences across the globe.
“We’re thrilled to be welcoming a roster of such high-profile broadcasters, platforms, and commercial partners at this exciting time for the competition.”
The tournament will feature 16 national teams including powerhouses like Brazil, Italy, Turkey, and Spain competing through January 12th. The grand finale will be held at Allianz Stadium Turin where two best teams will face off.
The Kings World Cup of Nations has also attracted several global soccer legends such as Kaká Neymar Zlatan Ibrahimovic Sergio Agüero Francesco Totti Andrea Pirlo Gianluigi Buffon Alessandro Del Piero and Iker Casillas adding to the excitement and anticipation for this event.
Future growth plans
To fuel its global growth, Kings League recently hired Djamel Agaoua from the NBA as its new chief executive. The league is planning to expand with new regional leagues in markets such as Italy in Europe, Brazil in South America, and further leagues across North America (particularly Mexico), the Middle East, and Asia.
The Kings League tournament is set to revolutionize international soccer by bringing together top talent from around the world while providing a platform for brands and broadcasters to connect with young audiences globally. This exciting development promises a thrilling ride for sports fans and sports betting enthusiasts alike.
