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ISL 2026-27 rakes in 65 million YouTube views as free-to-air strategy boosts reach

Aayush YadavByAayush Yadav, Staff Writer
Published: 06:24, 19 Oct 2026Updated: 06:27, 19 Oct 2026
IMAGO / ZUMA Press Wire
IMAGO / ZUMA Press Wire
NorthEast United v Mohun Bagan was the opening-week’s most-watched match, with 17 million English-feed views

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