Inter Milan, a leading Serie A club, has joined forces with technology innovation firm Globant to launch a 24/7 Free Ad-Supported Streaming Television (FAST) channel. This groundbreaking initiative is the first of its kind for an Italian soccer club and is set to revolutionize how fans engage with their favorite team.
The new channel, dubbed "Inter 24/7", will be available in both Italian and English. It will be accessible worldwide on various digital platforms including smart TVs, computers, and mobile devices. This move marks a significant step forward in the sports broadcasting landscape as it allows fans from all corners of the globe to stay connected with their beloved team around the clock. This innovative project aligns perfectly with Inter's strategy for commercial growth and development of its assets in the entertainment sector. By providing free access to exclusive content around-the-clock, Inter aims not only to enhance fan engagement but also expand its global footprint.
Fans can eagerly anticipate a wealth of engaging content, all available at no cost. This includes reliving some of Inter's most memorable games through historic matches and diving into the rich history of the club through exclusive archival footage. Additionally, fans can stay updated on recent performances and get a glimpse behind-the-scenes with highlights and training clips. The channel also offers unique insights into players' lives off-pitch through original programming and magazine shows. Moreover, fans won't miss any action from current season matches as full replays will be readily available.
Collaboration behind the project
The development of this new FAST channel was made possible through collaboration between Globant - Inter’s strategic tech partner - and Amagi - a cloud-based broadcast technology firm. Earlier this year, Spanish heavyweights Barcelona also launched two FAST channels using Amagi's media management platform.
Giorgio Ricci, Inter chief revenue officer, said:
“Inter 24/7 represents another step forward in the club’s digital innovation strategy. With this new FAST channel, we want to bring the Nerazzurri experience even closer to our fans across the world, offering the chance to connect with it at any time.
“This project confirms our commitment to strengthening our bond with our global community and enhancing the extraordinary content heritage that defines us across generations.”
This new channel complements the dedicated Inter TV channel, further expanding the club’s editorial offering. It's a testament to how technology and sports can come together to create an immersive fan experience.
