Sports marketing agency giant, IMG, has announced a partnership with Saudi-based production facilities company, Alamiya Media. This collaboration aims to enhance the delivery of coverage for domestic soccer’s Saudi Pro League matches and Saudi Arabian Football Federation (SAFF) games until 2030.
The partnership comes on the heels of IMG's recent appointment by the SPL and SAFF to deliver production services for matches across top-tier Saudi league, including the prestigious Saudi Super Cup and King's Cup.
Alamiya Media was chosen due to its "proven international production and broadcasting standards," according to an official statement from IMG. This strategic alliance builds upon an existing relationship between both parties. James Clement, IMG’s senior vice president of technology and operations, expressed his enthusiasm about this collaboration.
James Clement, IMG senior vice president of technology and operations, said:
“As broadcaster demand and excitement around the Saudi Pro League grows, the opportunities for production innovation grow too.
“We’re looking forward to continuing our relationship with Alamiya, who is a proven supplier in the region, and leveraging the company’s local expertise to ensure we’re bringing the league’s stories to life through an even higher production quality.”
Expanding Global reach
In addition to providing production services domestically in Saudi Arabia, IMG is also responsible for distributing SPL’s media rights internationally. The 2024-25 season is expected to be aired in more than 165 countries on 43 global platforms.
Sultan Al Muheisen, Alamiya Media chairman and chief executive added his perspective on this promising venture with IMG.
Sultan Al Muheisen, Alamiya Media chairman, said:
“Saudi Pro League is one of the fastest-growing leagues. We are confident that the combination of Alamiya’s knowledge and facilities with IMG’s host broadcasting expertise and capabilities, will unlock the full audiovisual potential of the Saudi Pro League.”
Diverse Portfolio
IMG's expertise extends beyond soccer as it produces content for several other major sports competitions globally. These include English Premier League football matches; Major League Soccer broadcasts for Apple TV; UEFA Champions League matches on US network CBS; Europa League coverage; mixed martial arts’ UFC events; golf tournaments such as DP World Tour, Ryder Cup, Open Championship among others.
This new partnership with Alamiya Media further cements their position as a leading player in sports marketing globally while enhancing their ability to deliver high-quality content to sports fans and sports betting enthusiasts worldwide.
The IMG-Alamiya Media partnership promises to bring a new level of production quality and innovation to Saudi soccer coverage, while also expanding the global reach of SPL games. This is an exciting development for all stakeholders involved - from players and teams to fans and bettors around the world.
