FIFA, the global governing body of soccer, has officially launched an invitation to tender (ITT) for the media rights to the FIFA Women's World Cup Brazil 2027. This move marks a significant step forward as thirty-two teams prepare to compete in at least eight host cities around Brazil.
Entities interested in participating in this tender process can request ITT documents by emailing brazil-media-rights@fifa.org. The deadline for bid submission is set at 16:00 CET on December 10, 2024. This initiative follows closely on the heels of FIFA initiating media rights sales for the same event earlier this week when a US-based tender went live.
The upcoming tournament will be a historic event as it brings the Women's World Cup to South America for the first time. With Brazil qualifying automatically, fans can look forward to exciting matches across various host cities within their home country.
Record-breaking viewership numbers
The most recent edition of the Women's World Cup held in Australia and New Zealand in 2023 saw impressive viewership numbers despite significant time differences. An average of over 13 million viewers per match were recorded during group stage games from Brazilian audiences alone. Additionally, social media platforms witnessed record-breaking engagement with over 32 million hours of content watched throughout Brazil during that tournament period.
In comparison, back in France’s WWC held in 2019, over 34 million Brazilians tuned into watch their country reach round sixteen stage.
Brazilian broadcasting giant Globo and streaming service CazeTV covered last year’s WWC extensively within Brazil. Currently holding domestic rights to Brazilian women’s Serie A league games split between pay-TV and free-to-air broadcasts is also Globo - indicating a potential interest in the upcoming tender.
Brazil's winning bid for 2027 WWC
Brazil was awarded the hosting rights for the 2027 tournament in May this year, following a vote by FIFA's 211 member federations. The country secured an impressive 119 votes, beating out a joint bid from Germany, Belgium, and the Netherlands which garnered only 78 votes. Brazil had officially confirmed its bid last December.
FIFA launches media rights tender for Women’s World Cup Brazil 2027, it opens up opportunities for broadcasters and streaming services to reach an audience that has shown increasing interest and engagement with women’s soccer. This event is not just a landmark moment for South American sports but also promises to be a significant global sporting spectacle.
