DAZN, a global sports streaming service, has announced a comprehensive partnership with the World Sevens Football competition. This collaboration will encompass broadcasting, production, sales and marketing aspects of the tournament.
The newly launched women’s football tournament is set to commence on 21 May. The three-day event promises an exciting line-up of top-tier teams and elite players from around the world. They will be competing in seven-a-side fixtures with each half lasting 15 minutes.
The competition boasts a hefty prize pool of $5 million (£3.86m). Eight teams will participate in this inaugural event; however, their identities remain undisclosed at present. The format involves round-robin groups of four that lead into semi-finals and culminate in a grand final on 23 May.
Global reach
The first edition of this promising tournament takes place in Estoril, Portugal. However, plans are already underway for future events across various locations including the US, Mexico, Asia and Europe.
This global initiative is backed by Jennifer Mackesy who co-owns NWSL club Gotham FC and WSL club Chelsea FC - demonstrating significant support from influential figures within women's football.
DAZN's role
As part of its partnership agreement with World Sevens Football competition, DAZN will handle broadcasting and production responsibilities for the tournament. Additionally, it will collaborate on sub-licensing deals as well as marketing efforts to promote this new venture globally. Former England international Anita Asante - an investor advisor and member of World Sevens Football Players’ Advisory Council - expressed her excitement about this new development although her exact words were not disclosed in our source material.
Former England international, Anita Asante, said:
“I am thrilled about the launch of World Sevens Football and the exciting new format it brings to the sport. Our short-format, high-energy matches mean more action, entertainment, and goals.
“This competition gives footballers another stage to shine and offers a great, potentially lucrative opportunity. With DAZN as our partner, we can bring this thrilling new series to a global audience while also working together to forge new partnerships, which is exciting. DAZN’s commitment to women’s sports and their extensive coverage makes them the perfect partner to showcase the fast-paced, bold future of football to fans everywhere.”
This partnership between DAZN and World Sevens represents an exciting development for sports fans worldwide, particularly those interested in women's football. The tournament not only offers a thrilling new format and substantial prize money but also the opportunity to see top-flight teams and players compete on a global stage. With DAZN's expertise in broadcasting and marketing, fans can look forward to an engaging and well-produced event.
