Sports streaming service DAZN has recently announced changes to its subscription offering in Germany, introducing a new package called 'Super Sports' while revamping its existing tiers. The adjustments aim to provide users with better options and value for money, catering to their specific content preferences and budget constraints.
The newly introduced 'Super Sports' package is priced at €19.99 (US$21.77) per month for subscribers who commit to a 12-month period in full. However, for those who prefer the flexibility to cancel at any time, the cost increases slightly to €24.99 (US$27.21) per month. This package offers a comprehensive range of sports content, including live coverage of Bundesliga and UEFA Champions League matches.
Notably, live Bundesliga and UEFA Champions League games will now be exclusively available in the DAZN Unlimited tier. This tier, priced at €29.99 (US$32.65) per month for a yearly commitment or €44.90 (US$48.89) per month for a monthly cancellation option, offers subscribers a rich sports viewing experience. Additionally, DAZN Unlimited subscribers also enjoy a 35% discount on the National Football League’s (NFL) direct-to-consumer service, NFL Game Pass.
For users seeking a more affordable option, DAZN offers the 'DAZN World' package. This tier, available for €6.99 (US$7.61) per month with a 12-month contract or €9.99 (US$10.88) per month for a rolling contract, includes live coverage of Frauen Bundesliga and UEFA Women’s Champions League matches. Existing DAZN subscribers in Germany will not see any changes in the price they are currently being charged, ensuring continuity and customer satisfaction. The introduction of these new package options comes after criticism of price increases implemented by DAZN last year. The company took customer feedback into account, resulting in a comprehensive package structure designed to meet varying content preferences, duration requirements, and flexibility. With monthly options starting from as low as €6.99 per month, DAZN aims to provide better choices and improved value for money.
These revised subscription offerings align with DAZN's strategic vision of moving closer to profitability. Last September, the chief executive for the DACH (Germany, Austria, Switzerland) region expressed the company's goal of achieving profitability within 12 to 18 months. By enhancing its subscription options and taking into account customer preferences, DAZN hopes to attract more users and provide them with a seamless, personalized sports streaming experience.
In conclusion, DAZN's introduction of new subscription packages in Germany, including the 'Super Sports' package and revamped tiers, emphasizes customer-centricity and flexibility. With tiered offerings based on content preferences and budget considerations, DAZN aims to provide German sports fans with an enhanced streaming experience while working towards its profitability goals.
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