DAZN Group, the global sports streaming platform, has announced its position as the world's largest investor in women's football broadcasting. This milestone has been achieved through the creation of a new department dedicated exclusively to women's sport, further reinforcing DAZN's commitment to promoting and developing women's football on a global scale.
DAZN's journey to becoming the main investor in women's football broadcasting rights began with the acquisition of ata football, a platform fronted by women, in August. This was followed by a significant investment in Serie A Femminile rights. DAZN already hosts the UEFA Women’s Champions League, making it a major player in the women's football broadcasting arena.
Launch of women's sport division
The launch of DAZN's women's sport division is a testament to its commitment to women's football. The co-founders of ata football, Hannah Brown and Esmeralda Negron, who are now part of the DAZN Group following the acquisition, will manage the new department. Their leadership will be instrumental in increasing the visibility and accessibility of women's football, both in DAZN's main markets and globally.
The first major broadcast rights deal with Serie A, along with the appointment of Brown and Negron as co-CEOs of the new DAZN Group women’s sports department, underpins the company’s strategic commitment to women's football. Key points of this commitment include:
- Reversing the historical lack of investment and visibility in women's football.
- Developing and boosting women's football in DAZN's main markets and globally.
- Increasing the visibility and accessibility of women's football through strategic broadcasting deals.
DAZN Group CEO, Shay Segev, said:
“DAZN and ata football share the same vision when it comes to women’s football: the strength of the game lies in the athletes, fans and its uniqueness. The greater visibility of competitions such as the UEFA Women’s Champions League, LigaF, and Frauen Bundesliga, among others, generated added value throughout the ecosystem. More spectators, greater attendance and better sponsorship deals. With Esmeralda and Hannah joining the DAZN team to establish a department focused on women’s sports, we are confident that DAZN will continue to set the pace in this area of enormous potential.”
DAZN Group's recent moves clearly indicate its dedication to women's football. By becoming the world's largest investor in women's football broadcasting, DAZN is not only contributing to the growth and development of the sport but also ensuring that women's football gets the recognition and visibility it deserves.
This is a significant step forward for women's football and a testament to DAZN's commitment to promoting and developing the sport on a global scale.
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