The US pay-TV network will show matches from three of Europe's biggest leagues
American multimedia conglomerate Paramount Global has signed a sub-licensing deal with US based streaming service Ata Football to air coverage of three major European women's football leagues on its pay-TV channel CBS Sports Network.
Ata Football is nominally an over-the-top live streaming service dedicated to women's football, but also acts as a sales agency or go-between for several European elite women's football leagues and broadcasters.
Paramount has agreed to buy the rights to a collective 15 matches from three such leagues for the 2022/23 season, which it will make available exclusively on its pay-TV CBS Sports Network.
The leagues in question are the D1 Arkema, the women's top flight in France, the Serie A Femminile, it's equivalent in Italy, and the German Frauen Bundesliga. 15 matches will be shown on the CBS Sports Network from across these three competitions throughout the 2022/23 campaign.
Paramount is looking to build its women's soccer portfolio, having already snagged the domestic rights for the US-based National Women's Soccer League (NWSL), and arguably the most prestigious women's league in the world - the Women's Super League (WSL) from England. The congolomerate currently shows these games on pay-TV via the CBS Sports Network, but also via live streaming on its Paramount+ streaming platform.
It is currently unknown whether any of the 15 matches in this new deal will be made available to watch online via live streaming.
Ata Football struck a similar deal to this one last season when it sold the US broadcast rights to the WSL to CBS' rival NBC, which is owned by the media conglomerate Comcast.
This deal is the latest big money TV rights contract to be signed in the women's game as it continues to grow in popularity and prestige around the world.
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