Arsenal Football Club has recently unveiled a new content series titled "Pies and Punchlines". The series is fronted by renowned comedian Mo Gilligan and aims to serve up a unique blend of pie-related humour and cheeky football banter. This initiative is the result of a collaboration between whisky brand Chivas Regal, pie maker Willy’s Pies, and the talented Mo Gilligan. The first episode of this innovative series will be available on 22 May. It promises to offer fans an entertaining mix of comedy and football talk. Viewers can expect to see Gilligan serving up his signature humour alongside some notable Arsenal players including Kai Havertz, Mikel Merino, and Leo Trossard.
"Pies and Punchlines" aims to provide more than just laughs though; it also offers insights into matchday rituals, player impersonations, unexpected anecdotes from players' lives off the pitch - all wrapped in light-hearted banter that sports fans are sure to enjoy.
Nick Blacknell, global marketing director at Chivas Brothers, said:
“Joining forces on this collaboration with both Willy’s and Mo Gilligan – another beloved voice of the Arsenal community – demonstrates our commitment to connecting with fans in a way that feels relevant, entertaining, and reflective of our shared values around craft, community spirit and collective success.”
Engaging content for sports fans
"Pies and Punchlines" is set to be an engaging content series that caters specifically to sports fans and sports betting fans. It offers a fresh perspective on the world of football, combining humour with insightful commentary. This unique blend of entertainment is sure to keep viewers hooked throughout the series.
Will Lewis, co-founder of Willy’s Pies, said:
“We’re thrilled to be teaming up with Chivas Regal to give back to our spirited community of Gooners with something special as a thank you to their unwavering support all season.”
"Pies and Punchlines" represents an innovative approach by Arsenal Football Club in creating engaging content for its fan base. By teaming up with Mo Gilligan, Chivas Regal, and Willy’s Pies - they have managed to create a platform that not only entertains but also provides valuable insights into the world of professional football.
