Apple has finally made its move into the Android market, launching the Apple TV app on Google Play Store. This development is a significant win for soccer fans who can now watch Major League Soccer (MLS) Season Pass via an app on their Android mobile phones starting with the 2025 season.
The long-awaited arrival of the Apple TV app to millions of Android users in the United States marks a new era in digital entertainment. The app is free and readily available for download from Google Play Store. Once installed, users can subscribe to MLS Season Pass at $14.99 per month or $99 per year, gaining access to every single MLS game, Leagues Cup, playoffs, and even the coveted MLS Cup final.
Previously, watching games required navigating through a browser to tv.apple.com - a process that was less than ideal for many fans. With this update, however, viewing becomes significantly more convenient as it can be done directly through an application designed specifically for mobile devices.
Expanding user experience
While there has been a "living room" version of the Apple TV app available since January 2021 designed specifically for smart TVs running Android software; until recently there was no equivalent offering for mobile devices. This lack had been one of the main criticisms against MLS Season Pass - but today's news should put those complaints firmly in the past.
This move by Apple is not just about improving user experience; it also represents strategic business sense considering that over 3 billion people worldwide use Android compared to approximately 2.2 billion using iOS devices. In fact, while only around 40% of consumers in America use an android phone; globally this figure jumps up dramatically with nearly 70% using android phones worldwide.
Boosting subscription numbers
The addition of Apple TV to Android phones is expected to significantly boost the subscription numbers for MLS Season Pass. It's a win-win situation - soccer fans get an improved viewing experience, and Apple taps into a larger market share.
The arrival of the Apple TV app on Android devices marks a significant milestone in digital entertainment. It not only enhances user experience but also opens up new opportunities for both consumers and businesses alike. For soccer fans worldwide, this development means easier access to their favorite games - making it indeed a perfect match for MLS fans.
