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Peacock to air Spanish coverage of the Qatar World Cup in the US

Published: Updated: 12:44, 6 Feb 2023

Media conglomerate NBC will air all 64 matches from the summer showpiece via live streaming platform

NBC have announced that they will be providing Spanish-language coverage of the upcoming Qatar World Cup in the US on their live streaming platform Peacock. The streamer will air all 64 matches from the tournament starting next month.

During the competition, Peacock will feature a dedicated World Cup hub and virtual channel, which will include live matches, games, highlights, analysis and other content, all available in the Spanish language.

While the first 12 matches of the World Cup will be available to all Peacock subscribers at no extra cost, the remaining matches will require the user to have a paid premium membership.

NBC is looking to capitalise further on the Spanish-speaking market in the United States, which has historically been very fond of the beautiful game, and watching it in their native language. A report by the NBC-owned Telemundo found that 56% of such viewers prefer World Cup content in Spanish.

Peacock Chief Commercial Officer, Rick Cordella, said of the deal:

“Peacock is thrilled to stream for the first time the biggest global soccer event, the Fifa World Cup. Our offering on Peacock will complement and extend Telemundo Deportes programming to a wider audience with 24/7 World Cup content carefully curated and created for younger audiences with the purpose of serving the full spectrum of Hispanic audiences and soccer fans in the US.”

Executive Vice President and General Manager of Hispanic Streaming at NBC Universal Telemundo Enterprises, Romina Rosado, also said:

“The World Cup is the biggest sporting event for latinos and a truly communal experience that transcends languages and culture. We look forward to showcasing the best-in-class sports on Peacock and super serve US Hispanics with premium scripted and unscripted Tplus programming we’re rolling out around this unique event. Both World Cup and Tplus programming connect with the growing, diverse US audiences who live their lives across languages and cultures.”

With the World Cup approaching, this is a pivotal deal for NBC and one which should boost the popularity of its live streaming service Peacock, especially among the US- based hispanic community.

The World Cup kicks off in just under a month with hosts Qatar meeting Ecuador on November 20. The United States begin their campaign in Group B the next day, November 21, against Wales, while Mexico start their Group C campaign against Poland on November 22.

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