News Broadcasting is basking in the glory of another set of exceptional results from RAJAR, an organization that gauges the number of people tuning into radio stations. The group, which includes talkSPORT, Virgin Radio UK, Times Radio, Talk and U105 in Northern Ireland has delivered a robust 7.7 percent year-on-year increase in reach to 6.6 million weekly listeners.
The impressive performance was marked by cumulative listening hours reaching a staggering 43.9 million. This achievement underscores the growing popularity and influence of these radio stations among listeners across various demographics.
talkSPORT network saw notable surge
Among the group's entities, the talkSPORT network stood out with a significant surge in its listener base during Q4 to 3.6 million - an increase of 7.4 percent from previous figures. This growth included an unprecedented record for the channel - a whopping 904k female listeners.
As it continues to solidify its position as the world’s largest sports radio station, talkSPORT extended its status as an official Premier League broadcaster during this period too. It covered more than 120 football matches including those at Champions League group stages. It kept sports fans updated on major developments such as Thomas Tuchel's appointment as England's new manager and Erik ten Hag's dismissal from Manchester United.
News UK EVP, President of Broadcasting, Scott Taunton, said:
“News Broadcasting continues to set the pace for digital audience growth, reaching 6.6 million highly engaged adults every week and boasting an industry-leading 86 per cent of total listening hours from streaming and DAB platforms. talkSPORT’s recent launch onto smart TV, in partnership with LG Channels, Samsung TV Plus, FireTV, Apple TV and Google TV, is further demonstration of our innovation and ambition on behalf of our audiences and commercial partners.”
“talkSPORT is a sports media brand in rude health, building on its position as the destination for exclusive live sport coverage, news and opinion, with a record 3.6 million weekly listeners for Q4.”
Unwavering commitment to quality broadcasting
These outstanding results are testament to News Broadcasting’s unwavering commitment towards delivering quality content that resonates with their audience – be it sports fans or betting enthusiasts alike.
The consistent growth trajectory indicates not only their ability to adapt swiftly amidst changing listener preferences but also their dedication towards maintaining high standards of broadcasting excellence.
These remarkable RAJAR results are indicative of the group's strong foothold in the broadcasting industry and its continued relevance to a diverse listener base. As News Broadcasting continues to celebrate these achievements, listeners can look forward to more engaging content and comprehensive sports coverage in the future.
