La Liga, the top professional football division of the Spanish football league system, has recently launched a documentary titled 'The Power Of Our Futbol'.
This 28-minute documentary, produced by La Liga Studios, provides an in-depth look at the league's ongoing efforts to transform itself into a major brand.
The documentary is a product of La Liga Studios, a venture created in partnership with Banijay earlier this year. It is available for viewing through La Liga rights holder Viaplay in the UK.
The documentary focuses on La Liga's efforts to create a new positioning and set of values that align with the brand's reality and current consumption trends.
The transformation includes a visual, verbal, and sound identity revamp, along with new graphics to enhance its broadcasts. The aim is to create a more engaging and immersive experience for football fans.
'The Power Of Our Futbol' also explores La Liga's new relationship with its title sponsor, EA Sports. This partnership is a significant part of La Liga's transformation journey, as it seeks to leverage the global reach and influence of EA Sports in the gaming industry.
The documentary features key figures from La Liga and its partners, providing a comprehensive view of the transformation process. These include:
- Javier Tebas, La Liga President
- Oscar Mayo, Executive Director at La Liga
- Angel Fernandez, La Liga Director of Brand and Global Strategy
- David Jackson, Vice-President of Brand at EA Sports
- Alex Pallete, Founder and Director of Strategy at Picnic
- Borja Blanco, Creative Director at Gravita
- Lucas Paulino, Founder and Creative Director at El Ruso de Rocky
La Liga's transformation journey didn't stop with the launch of the documentary. Over the summer, the league has continued to introduce new initiatives to further its transformation.
These include encouraging clubs to provide more access to broadcasters, relaunching their app with shareable near-live highlights, and introducing a range of new camera angles.
'The Power Of Our Futbol' is a testament to La Liga's commitment to evolving with the times and enhancing its brand. It provides a fascinating insight into the league's transformation journey, making it a must-watch for all fans of Spanish football.
