Footballco, a leading name in the world of football media, has been announced as the official media partner for FIFPRO's World 11. This partnership will see Footballco producing and distributing content across its various brands such as Goal, Indivisa, and more.
FIFPRO is the representative body for professional footballers worldwide. The organization recently received votes from an impressive 28,322 players hailing from over 70 countries to create their team of the year - known as 'World 11'. Previously part of FIFA’s annual Best awards, this prestigious accolade now stands separate. The winners will be announced online while players receive their trophies in person.
FIFPRO acting general secretary, Stéphane Burchkalter, said:
“The FIFPRO World 11, which is now in its 20th year, is the recognition of the individual talent, dedication and hard work of footballers by their fellow professionals, We are delighted that Footballco will help us celebrate this moment that means so much to players.”
Footballco's role as media partner
As part of its role as a media partner, Footballco will create engaging content around this competition for its various brands. These include:
- Goal: A globally recognized brand that provides comprehensive coverage on all things football.
- Indivisa: A brand dedicated to women’s football.
- Regional Brands: Including SPOX (Germany), Voetbalzone (Netherlands) and Calciomercato (Italy).
In addition to these platforms, Footballco plans to produce coverage for its creative video formats like Front Three.
James Lamon, Footballco executive president of content and operations, said:
“We’re excited to be working with FIFPRO to celebrate the best players in the world and continue our strategy of bringing our fans closer to the players they love. Through a combination of popular video formats and a truly global audience, we know we can celebrate these players in a way that will resonate with fans and be just as enjoyable for the players involved.”
Expanding reach through diverse platforms
This partnership allows FIFPRO’s World 11 content to reach a wider audience through multiple platforms under the umbrella of Footballco. By leveraging these diverse channels - each with their unique audience demographics - it ensures that fans across different regions and interests can access this exciting content.
Moreover, by incorporating creative video formats into their strategy such as Front Three; it adds another layer of engagement which caters not only sports fans but also sports betting enthusiasts who are always on the lookout for insightful analysis and predictions.
The partnership between Footballco and FIFPRO marks a significant step in the evolution of sports media. By combining FIFPRO's global reach with Footballco's diverse platforms and innovative content strategies, fans around the world can look forward to an enhanced experience when following the World 11 competition. This collaboration is set to redefine how football content is produced and consumed, making it more accessible and engaging for all fans worldwide.
