FIFA, the world's football governing body, has recently appointed Sky Media as its exclusive sales house for its streaming platform, FIFA+, in the UK and Europe. This move marks FIFA as the first sports federation to offer such an extensive streaming platform.
FIFA+ was launched last year and initially started as a mobile app. However, it has now expanded to include TV apps and FAST channels. The platform offers a range of content, including live streams, full-match replays, match previews, and highlights videos. It is worth noting that the availability of content varies depending on the country due to broadcast rights agreements.
During the World Cup in Qatar last year, FIFA+ reported generating an impressive millions of views on match highlights videos. With the Women's World Cup set to launch on 20 July, FIFA aims to enhance the digital experience for football fans through its collaboration with Sky Media. Romy Gai, FIFA's chief business officer, believes that this partnership will create new commercial opportunities and maximize the commercial success of FIFA+ content.
Despite the excitement surrounding the Women's World Cup, some advertisers appear hesitant to get involved in the long-term. This could be attributed to the fact that matches will be shown outside of TV primetime in the UK since the tournament is being held in Australia and New Zealand. Brett Aumuller, managing director of Sky Media, expressed his enthusiasm for collaborating with FIFA and expanding into the connected TV and FAST channels space. He believes that the addition of FIFA+ to their existing football offering will make it even more attractive to brands.
Overall, FIFA's partnership with Sky Media for FIFA+ is expected to revolutionize the streaming experience for football fans. With its wide range of content and increasing popularity, FIFA+ has the potential to become a leading platform for sports streaming. As the Women's World Cup approaches, all eyes will be on FIFA+ to see how it delivers an outstanding digital experience for fans and captures the attention of advertisers.
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