DAZN, the global live streaming platform, has announced an expanded offering for Italian football fans following a new partnership with the Italian Football Federation (FIGC). The new contract grants the company the rights to broadcast over 20 live games from the Serie A Femminile, for the 2023/24 season.
This new acquisition adds to DAZN's already extensive portfolio of women’s football. The company has previously secured the rights to air games from several high-profile women’s football leagues, including:
- The US National Women’s Soccer League (NWSL)
- Germany’s Frauen Bundesliga
- The Women’s Super League (WSL) in England
- The Spanish Liga F
- The UEFA Women’s Champions League
These partnerships underscore DAZN's commitment to bringing comprehensive coverage of women's football to its audience.
The role of DAZN in growing women's football
In addition to securing broadcasting rights, DAZN has further solidified its role in promoting women's football through the recent acquisition of ata football, a women’s sports content curator. This acquisition demonstrates DAZN's dedication to not only broadcasting women's football but also contributing to its development and growth.
FIGC President of Professional Women’s Soccer, Federica Cappelletti, said:
“The arrival of the Women’s Serie A eBay on DAZN is splendid news for all of Italian women’s football and is synonymous with quality and visibility."
“I have personally had the opportunity to appreciate the narrative style used by the platform in football stories and, in the case of women’s football, in events such as the UEFA Women’s Champions League, and I am convinced that this agreement will be able to contribute in an extraordinary way to increasing the value of our championship, making them make a further leap in quality, both technically and culturally.”
The return of women's football celebrated by fans
The return of the women's football calendar was eagerly anticipated, especially following the hugely successful World Cup this Summer. The tournament drew record engagement and significantly elevated the commercial ceiling for the sport. With DAZN's expanded coverage, fans can now access more women's football games and related content.
DAZN's new partnership with FIGC and the acquisition of the Serie A Femminile 2023/24 season rights mark a significant step in the company's ongoing efforts to promote and develop women's football. This move not only enhances DAZN's portfolio but also provides sports fans and sports betting fans with more opportunities to engage with women's football.
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