DAZN, the renowned international sports streaming platform, has diversified its services by launching a new stats engine. This innovative addition aims to provide users with comprehensive insights and real-time scores.
The Scores service will be available globally and in multiple languages on DAZN’s platform. It covers football matches worldwide, enabling registered users to follow their favorite clubs and competitions closely. Users can access detailed statistics and receive real-time match alerts for over 1,000 competitions.
Users will have access to extensive data including line-ups and previous performance records. Additionally, they can delve into in-depth analysis on possession, attack, defense, and passing statistics. This move is part of DAZN's strategy to increase user engagement and retention through its ecosystem of content products.
Separate betting product
DAZN Bet remains a separate product for users despite the introduction of The Scores service. Launched in August 2022 under the leadership of former Entain CEO Segev - parent company of Ladbrokes & bwin - this online sports betting offering is yet to gain significant traction.
DAZN Group chief executive, Shay Segev, said:
“The launch of Scores is an important part of achieving DAZN’s vision of building the ultimate sports entertainment platform. By offering this product to all registered users for free, DAZN is increasing fans’ access to sport, while creating greater opportunities to drive sports fans’ engagement with the platform. Scores is a strategic addition to DAZN’s ecosystem of content, products, and services.
“It will provide users with an enriched entertainment experience and increase the discoverability of DAZN’s entire offering, while boosting loyalty, frequency, and retention.”
Despite being one of the largest privately-owned companies globally due to its vast portfolio rights backed by billionaire Len Blavatnik – having streamed over 90k live events across more than 200 markets in 2024 – DAZN faces financial challenges. Recent filings revealed a pre-tax loss increase from $1.2 billion (2022) to $1.43 billion (2023), despite revenue growth from $2.19 billion up to $2.86 billion year-on-year.
Rights costs also surged by 32% ($757 million) from $2.4 billion (2022) up to $3.1 billion (2023). The service still has $9.4 billion in sports rights fees to pay over the coming years.
Diversification and investment
DAZN's struggle lies in competing against diversified media businesses that offer entertainment such as film and TV alongside their sports programming, while DAZN charges a similar or larger fee for its solely sports-focused offering.
However, in February, the streamer secured a significant investment from SURJ Sports Investments, the sports arm of Saudi Arabia’s Public Investment Fund sovereign wealth investment vehicle. This deal reportedly worth $1 billion for a 10% stake led to the creation of DAZN MENA - a media joint venture focused on the Middle East and North Africa region.
Moreover, DAZN recently acquired Australian pay-TV firm Foxtel for $2.2 billion and secured an exclusive global deal to air the upcoming FIFA Club World Cup free of charge. Despite facing financial challenges and stiff competition from diversified media businesses, DAZN continues to innovate with new offerings like The Scores service while securing strategic investments and acquisitions.
