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1190 Sports expands distribution of Brasileirão in Europe

Brazil's top-flight football league will gain extra exposure in France and Spain

1190 Sports, a leading sports media company, has recently announced new distribution agreements with DAZN in France and LaLiga+ in Spain. These partnerships aim to increase the exposure of Brazil's premier football league, Brasileirão, in these two significant European territories.

As a result of the collaboration between 1190 Sports and DAZN, French fans of Brasileirão will now have the opportunity to watch two games each round in either French or English. This partnership is a significant step in bringing Brazilian football closer to French fans, offering them a chance to experience the thrill and excitement of the tournament in their native language or English.

Increased access for French and Spanish fans

In a similar vein, Spanish fans will also benefit from this expansion. They will have access to two matches per round of the 2023 season of the championship, live and in Spanish. This will be made possible through LaLiga+ and LaLigaTV Bar, the streaming service for public La Liga establishments.

This move not only increases the accessibility of Brasileirão games for Spanish fans but also provides an opportunity for them to engage more deeply with the championship.

Hernán Donnari, CEO and co-founder of 1190 Sports, said:

“To see the expansion plan that we created for the Brasileirāo, translated today in an unprecedented reach for the tournament is extremely gratifying. 

“Adding new territories, sealing agreements with key operators and expanding the presence of the competitions across the globe will continue to be one of the main goals of 1190 Sports in all markets, for the benefit of sports, the clubs, the players and the brands that support these top-level championships.”

Additional responsibilities for 1190 Sports

In addition to these new distribution agreements, 1190 Sports is also responsible for the international distribution of Paulistão, Brazil’s most important regional football tournament. This tournament showcases several top clubs that also participate in the Brasileirão.

These new agreements represent a significant step forward in the international exposure of Brazilian football. They not only provide European fans with increased access to Brasileirão games but also offer an opportunity for them to engage more deeply with the sport.

This is a win-win situation for all parties involved - the leagues, the distribution partners, and most importantly, the fans.

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