Football and gambling have always shared a close relationship, particularly when it comes to sponsorships. This is especially true in the English Premier League, where football club shirts and stadium advertising boards are frequently adorned with sports betting and casino brands. Many of these brands offer the latest 2025 no deposit free spins, as well as other deals.
Here are five of the biggest gambling sponsorship deals in the Premier League.
Ladbrokes x Liverpool
Ladbrokes isn't just one of the UK's top betting firms, it's also considered one of the best online casinos. Recently, Liverpool unveiled a new multi-year partnership with Ladbrokes that promises various perks for fans such as reward points and free entertainment opportunities.
Liverpool’s chief commercial officer, Ben Latty, praised Ladbrokes’ commitment to local community work through this partnership. He stated that it would use football to increase physical and mental well-being in areas of high social deprivation.
LeoVegas x Manchester City
Over recent years, LeoVegas has built a robust relationship with Manchester City by assisting them in various aspects. As an official betting partner, LeoVegas regularly offers promotions for specific City games while coordinating with marketing teams to boost global exposure for both brands.
Their presence during Manchester City’s treble-winning season was particularly noteworthy.
Betway x West Ham United
The association between Betway and West Ham is one of few instances where a gambling brand has become so closely aligned with a football club.
Despite some turbulence due to fallout from Lucas Paqueta’s betting allegations, their relationship seems back on track now - evident from Betway's logo still emblazoned on the Hammers' jerseys.
Fun88 x Newcastle United
Although Fun88 was dropped as Newcastle's principal shirt sponsor in the summer of 2023, the Chinese betting brand still maintains a strong association with the Toon Army.
Fun88 has played a crucial role in introducing Newcastle United to an Asian audience, resulting in continuous growth of shirt sales across the region.
Parimatch x Chelsea
Chelsea’s relationship with Parimatch started back in August 2021 and has remained one of the few constants at the London club since Todd Boehly took over following Roman Abramovich’s decision to sell.
The betting brand is known for offering Chelsea-specific promotions, further solidifying its relationship with both the club and supporters.
